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Implement uniform branded item cap ‘right now’, Phillipson tells schools

DfE tells schools to 'immediately' limit branded items 'ahead of the new term'

Freddie Whittaker

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The education secretary has asked schools to immediately limit the number of branded uniform items they require, even though a proposed statutory cap has not yet become law.

尝补产辞耻谤鈥檚 schools bill will see branded items limited to three at primary schools and four at secondary, including a tie. It will apply to PE kit and clothes for after-school activities.

But the statutory cap is not due to come into effect until September 2026, as the bill is still making its way through Parliament.

Bridget Phillipson today said schools “can help ease the pressure on families right now by reducing the number of branded items they require”.

The Department for Education said schools should 鈥渋mmediately鈥 limit branded items 鈥渁head of the new term鈥.

Schools told to act ‘ahead of the term’

Under the terms of a wellbeing charter signed under the last government, the DfE is supposed to “publish GOV.UK content aimed at education staff only during working hours (unless, for specific guidance documents, there is a significant user need not to do so, or there is a legislative requirement)”.

A Schools Week investigation in 2023 found the DfE had published 31 updates online over holiday periods since it made the pledge in 2021. 

Schools Week asked the DfE if the education secretary’s instruction meant they expected schools to draw up new uniform policies during the last two weeks of the school holidays.

The department said it was not calling for a change 鈥渞ight this minute鈥, but 鈥渁head of the term so they can look at this when school begins and take immediate action to implement these changes going through the year鈥.

The government鈥檚 states schools should 鈥渆ngage with parents and pupils when designing their uniform policy or when making any significant changes鈥. It is not clear whether the DfE expects this engagement to take place before term begins.

Change ‘isn’t going to happen’ before September

Pepe Di鈥橧asio, general secretary of the Association of School and College Leaders, said: 鈥淐hanging school uniform policies requires communication and consultation with families before being implemented.

Pepe Di'Iasio
Pepe DiIasio

“That obviously isn鈥檛 going to happen before the start of the new term. The education secretary鈥檚 call seems more a restatement of government policy than anything else.鈥

Schools Week also asked how potential changes to uniform policies would affect families who have already bought uniform for the new term based on their school鈥檚 existing uniform policy.

The DfE said that 鈥渨hilst many parents buy uniform before the school year that isn鈥檛 the only time it is purchased and there are many reasons for this including children growing and replacing lost items, so it is important that schools support parents throughout the year鈥.

Parents take on debt to buy uniform

The DfE has also published polling by Parentkind.

Forty-seven per cent of parents surveyed said they were worried about the cost of buying school uniform for the next school year.

Twenty-nine per cent said they would go without heating or eating to afford school uniform, while 45 per cent would rely on credit cards and 34 per cent on buy now, pay later schemes.

The poll also found 85 per cent agree schools could cut costs by reducing the number of branded items of uniform required. This was higher among poorer parents (93 per cent) and those of children with SEND (90 per cent).

The DfE said it was 鈥渁sking schools to give families immediate freedom to shop where suits their budgets, ahead of a three-item limit being enforced from September 2026鈥.

Phillipson said: “School uniform matters, but it shouldn’t break the bank. No family should have to choose between putting food on the table and buying a new blazer.

“Parents have told us they want fewer costly branded items 鈥 and that’s exactly what we’re delivering. Schools can help ease the pressure on families right now by reducing the number of branded items they require.”

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