Alex Prior well knows how painful it can be as a headteacher to pour your energy into a school, only for it to be heavily (and to him unfairly) criticised by Ofsted. It happened to him twice, partly because he 鈥渘ever shied away from taking on difficult schools to which more sensible people would have given a wide berth鈥. It is telling that his proudest career moment 鈥 leading the transformation of a middle school into a secondary 鈥 is also one that 鈥渉alf-killed鈥 him. Now, he has shunned headship for a less stressful life聽writing teen sci-fi novels. But he keeps his hand in by聽training up the next generation of teachers as associate leader of聽a聽teaching school, and he is much happier as a result. Alex Prior at his Bedfordshire home Being too ambitious Before all that, Prior had an eclectic career filming the Madchester music scene and running one of the UK鈥檚 first online media companies. Education was not part of his 鈥済ame plan鈥, but he got recruited straight into school leadership. It is why he only got his qualified teacher status (QTS) almost a decade into his education career, just before taking on his first headship in 2014. At Etonbury Academy, part of the Bedfordshire Schools Trust, he led a near 拢30 million building programme to transform the small, 鈥渦nderperforming鈥 middle school into an extended secondary. The school鈥檚 capacity was increased from 400 to 1,100 pupils in four years. He admits in retrospect that the project was 鈥渢oo ambitious鈥 for a new head to take on. His pride in it comes from the fact that, on his watch, the school became oversubscribed for the first time 鈥 testament to the support he received from the local community. And results improved. But the many challenges he faced were 鈥渆xhausting鈥 and 鈥渉alf-killed鈥 him. Etonbury was 鈥渃apital rich, but revenue poor鈥 with growth funding being 鈥渘owhere near enough to cover the very rapid growth鈥. Prior learnt 鈥渕ore about sewage and drainage than I ever wanted to, through endless meetings with builders and contractors鈥. The middle school had 鈥渧ery few鈥 teachers with any experience beyond key stage 3, which meant recruiting at least a dozen teachers each year with 鈥渆ssentially no recruitment budget鈥. Some teachers quit, deciding that the 鈥渟cale of change鈥 in such a short time was 鈥渢oo much鈥. Prior also had to persuade local people to believe in the new school, which meant 鈥渁 lot of PR out in the community鈥. All this meant less time for education. 鈥淩ather unhelpfully鈥 in the midst of this turmoil, in 2017 Ofsted聽visited and聽grilled leaders on whether their newly-designed curriculum had been embedded. There had not been time yet聽for聽that. They聽rated the school聽鈥樷櫬(the middle school had been 鈥榞ood鈥). It caused Prior to conclude that the education system 鈥渄oesn’t support leaders prepared to take on the really difficult schools鈥澛爓hich聽are聽鈥減rofessionally risky鈥.聽 Alex Prior Madchester life Prior鈥檚 ability to embrace new career paths perhaps evolved from a transient childhood in which he attended eight different schools, due to 鈥渇amily disruption鈥. His mum, a former journalist, and dad, a property developer, had a 鈥渇ractious鈥 relationship. He was identified as being exceptionally bright at primary school and was signed up to a long-term childhood intelligence research programme in London鈥檚 Harley Street. The constant upheaval was 鈥渘ot conducive to a great attitude to learning鈥, although it meant he excelled at 鈥済etting to know people quickly鈥. Later, as a school leader, he developed an affinity for children regularly moved between schools, who would arrive 鈥渜uiet and withdrawn鈥 and be moved again just as they were starting to feel 鈥渟ettled and secure鈥 Your heart would break for them every time.鈥 Prior developed a passion for film-making and studied communication and media studies at Manchester University, in the heydays of the 鈥淢adchester鈥 music scene. He got part-time work filming bands like the Happy Mondays, Joy Division and the Stone Roses in Manchester鈥檚 Hacienda club, and shooting late-night shows such as ITV鈥檚 The Hitman and Her, hosted by Pete Waterman and Michaela Strachan. Prior also filmed Asian TV shows around Bhangra music, which was 鈥渉ugely good fun鈥 and a world away from the 鈥渕iddle-aged white enclave鈥 in Cambridgeshire where his family then lived. He spent the next decade filming at Elstree Studios in Hertfordshire. His office was directly above that of Chris Tarrant, when he was presenting Who Wants To Be a Millionaire. He also became interested in a new technology that was starting to take off 鈥 the internet 鈥 and became managing director of one of the UK鈥檚 first online media and marketing companies, Eflet Technolologies, which agreed contracts with Tesco, HSBC and Asda. Prior聽was聽spending聽most of his time being a 鈥渃ontracts manager, which聽wasn鈥檛聽really me鈥澛燼nd, when the聽鈥渋nvestment taps聽suddenly聽turned off鈥澛燼fter the聽dot-com crash in 2000,聽he聽turned his sights to the education world. Alex Prior and a helicopter landed by special permission on the school field to whisk a student and mum to the Isle of Wight for a special holiday Loving school聽 After guest lecturing on post-16 media courses, in 2004 Prior got a job on the senior leadership team at Sir John Lawes School in Harpenden, Hertfordshire, after it received 鈥渟ignificant鈥 government funding for a media arts specialism. Prior launched production courses from their 鈥渋mpressive鈥 new TV and sound studios. He became executive producer of 鈥渄ozens of student film productions at any one time鈥, going out on location with budding film-makers. Ofsted described the school鈥檚 media provision and its leadership at that time as 鈥榚xcellent鈥. Despite only planning to stay for two years 鈥 education not being part of his 鈥済ame-plan鈥 鈥 Prior 鈥渁bsolutely loved鈥 it and stayed for 10. He also enjoyed leading behavioural initiatives, which later motivated him to deliberately seek to lead schools with challenging cohorts. But, before that, he wanted to pass his QTS. Having developed his pedagogy through 鈥淐PD and learning from colleagues鈥, his teaching was 鈥渁n amalgam of different styles鈥. The training was a chance to consolidate them. Being observed was not a problem 鈥 during his internet career, Prior had been named The Times鈥 London business innovator of the year, which involved lots of public presentations. He was always 鈥渜uite comfortable standing up in front of people鈥. But his next career moves knocked some of the confidence out of him. After leaving Etonbury feeling 鈥渜uite melancholy鈥 in 2018, he took on Wenlock C of E Junior School in Luton. The school was in a 鈥渄isengaged community鈥 and had had two successive 鈥榬equires improvement鈥 grades. Under聽Prior,聽three successive section聽8聽inspections praised the school. Then he took on the leadership of聽Crawley Green Infant School聽next door, spreading his leadership team聽across聽both.聽 Alex Prior doing a science experiment the classic exploding hydrogen bubbles at Etonbury Academy Devastating Ofsted His staff spent the pandemic working flat out delivering food parcels and ensuring that every child had a device on which to study remotely. One teacher with medical vulnerabilities 鈥減leaded鈥 to be allowed to teach face to face during lockdowns, which 鈥渂rought a tear鈥 to Prior鈥檚 eye. Then, in November 2021, while a third of the school were still absent with Covid, Ofsted gave the school an 鈥榠nadequate鈥 rating. Prior was devastated. The school has since closed. He believes that Ofsted was 鈥渟tamping on schools to almost prove a relevance that they hadn鈥檛 had鈥 during Covid lockdowns. The judgment came as a shock because Prior believed he had introduced 鈥渞eal pride鈥 to the community and boosted results from 鈥減retty much the lowest in town鈥 to the 鈥渢op three鈥. The injustice made him rethink聽his headship聽career.聽鈥淚 wasn鈥檛聽prepared to see decent people being put through this process,鈥 he says. 鈥淪ome of my wonderful team had been reduced to wrecks.鈥澛 Alex Priors two books with a third in the pipeline Sherlockian success But his turbulent years at Wenlock were not wasted. After working 鈥渇lat out鈥 each day, he would spend the evenings writing a book 鈥 The Lost Case Files of Sherlock Holmes 鈥 in the prose style of Sir Arthur Conan Doyle. Nobody was more surprised than Prior when it went to number one in several Amazon chart categories. To date, it has sold almost 30,000 copies. Then Prior embarked on a different sort of education career 鈥 one that is not 鈥渁ll consuming鈥 like a headship and allows him time for writing. As well as helping to oversee teacher training at around 1,000 schools across the Home Counties through Chiltern Teaching School, he delivers training on working with pupils for whom English is an additional language for the Bell Foundation. Life is not easy for his Chiltern trainees, who increasingly have to teach subjects they are not trained up in, due to school staffing shortages. Prior congratulates them for choosing 鈥渁 genuinely noble profession鈥, which 鈥渨e can lose sight of in all the noise and political nonsense鈥. He believes that everyone has, like him, 鈥渞oom for several careers in their lifetime鈥. He is particularly relishing his current one. 鈥淣othing gives me a bigger thrill than a young person saying, 鈥業 really enjoyed your book鈥.鈥